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The Branding page lets you configure the visual identity applied to your forms, email notifications, and the app. Access it from Settings → Branding.

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Images

Click any image to open the image editor. After selecting a file, a crop dialog opens — drag to reposition and scroll with your mouse wheel to resize the image within the crop frame. Click Pick to confirm.

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Colors

Six colors can be customized to match your brand: A live preview of your logo and primary color is shown on the right side of the page.

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Multiple brandings

If your plan supports it, you can create multiple branding profiles — useful when running forms under different brands or for different clients. Use the dropdown at the top to switch between profiles and the + button to add a new one. Each branding profile has its own images and colors and can be assigned independently to forms and templates. Apply a specific branding profile when someone opens a generic link by appending a query parameter to the URL. When you copy a generic link from Penbox, only the base URL is copied — the app does not add a branding parameter for you.
  1. Go to Templates and open the form template.
  2. Click Copy link on the generic link card.
The base URL looks like this:

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Step 2: Find the branding slug

  1. Open Settings → Branding.
  2. If you have multiple profiles, select the one you want from the dropdown.
  3. Note the slug displayed next to the selector (for example, slug: partner-acme).
Do not use default as the slug — that label is for the primary workspace profile in the UI only. It is not a valid slug for URLs or the API.

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Step 3: Append the branding parameter

Add branding[slug] to the generic link:
When someone opens that URL, Penbox looks up the matching branding profile in the workspace and attaches it to the new form.

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Default behavior

If you omit branding[slug], the form uses the workspace’s default branding — the primary profile configured under Settings → Branding.

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Requirements

  • The slug must exist in the same workspace as the form template.
  • The slug must match exactly (lowercase, as shown in Settings → Branding).
  • If the slug does not match any profile in that workspace, the parameter is ignored and the workspace default branding is used.

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Example

That link creates a new anonymous form with the partner-brand profile applied to the form experience.
There is no UI option on the generic link copy button to pick a branding profile. Build the URL manually, or generate it with your own tooling or scripts.

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Using branding via the Connect API

When creating forms programmatically, pass the branding slug in the request body instead of a URL parameter. See Create Form for details.